Deluxe events have worked in the past with Dominate.
Dominate started out in the back of a barber's shop. You can have some fun in the back of a barbershop, and believe me they did, and when they'd finished they set about making a top quality hair product you can afford to use every day.
They applied some old fashioned principles, a traditional bees wax base and a bit of innovation to come up with the original Dominate Waxx using nothing but a converted washing machine drum and a wooden spoon they borrowed from the café next door.
It just goes to show, you don't need a room of chemists mixing up a heap of nasty chemicals to make your hair do what you want.